A face serum is a lightweight, fast-absorbing skincare product formulated to provide targeted benefits to the skin. These highly concentrated liquids are designed to be applied to the face and neck after cleansing and before moisturizing. Face serums are a crucial component of a comprehensive skincare routine, and they come in various formulations to address specific skin concerns. Here's a detailed description of a face serum: Appearance and Texture: Face serums typically have a silky, gel-like, or watery consistency. They are clear or translucent and feel smooth and non-greasy on the skin. Their lightweight texture allows for quick absorption, making them suitable for layering with other skincare products. In summary, a face serum is a potent and versatile skincare product designed to address specific skin concerns. Its lightweight, fast-absorbing formula delivers concentrated active ingredients to the skin, making it a valuable addition to a comprehensive skincare routine.